From outside, events look glamorous — lights, music, happy crowds. Inside, it’s pure chaos.
Events don’t start a week before. They start months before — permissions, artists, vendors, sponsors, budgeting, ticketing. Half the work is just getting everything to land on the same date.
Weather isn’t weather. It’s financial risk. One rain cloud can ruin equipment, kill footfall and start refund drama.
Headliners don’t guarantee sales. Hype does — momentum, FOMO, influencer whispers and last 48-hour panic pushes are what actually move tickets.
Vendors decide everything. Sound guys, food stalls, bar, security — if one slips, the whole event feels bad.
There’s also the panic window right before gates open when every organiser thinks the event will flop. Then suddenly people arrive at once.
And after the show ends, the work doesn’t. Settlements, content, sponsor decks, refunds, accounting and venue clean-up continue for days.
So why do organisers do it? Because nothing compares to watching a crowd enjoy something you built from zero. It’s stressful, but it’s addictive.
